Organic cotton is the order of the day.
With an increasingly informed and demanding consumer style, several fast fashion chains are committing to using more sustainable materials as a way of - among other things - capturing the attention of their consumers.
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Something we still see a lot of in the printing industry is misinformation on the part of the consumer / end customer, which is completely normal. After all, we're told that organic cotton is the solution to all the planet's ills, but we know little else about it.
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Possibly the question we get the most is whether ecological clothing can be printed like "normal" clothing. The answer is a clear and unequivocal YES.
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Another frequent question is even broader, and concerns "what is the difference between normal cotton and organic cotton"?
For you, the consumer, the difference is zero. Wear an organic T-shirt or a "non-organic" cotton T-shirt, you'll never know the difference. They wear the same way, they're just as soft. The only difference will be your conscience when you realise you've bought something that you didn't put pesticides on.
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The reality is that you can have excellent quality organic t-shirts and you can have terrible quality organic t-shirts, just like any other garment. Not all cotton is the same and that's an equally important point to remember.
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Our range includes an ever-increasing selection of ecological articles. Follow the link behind and discover more than 100 eco-friendly garments, including items made from recycled polyester, another of the big trends of the coming years. Brands like B&C and Kariban have played a very important role in bringing promotional t-shirts to the market.
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